Tuesday, February 21, 2006

NASCAR Tunes In

It's a natural thing. Music and movement go together. So it's no surprise to see NASCAR teaming up with iTunes to deliver the excitement of race reviews and exclusive content to your digital music player.

NASCAR's 75 million fans now have unparalleled access to racing highlights and exclusive behind-the-scenes coverage from Nextel Cup Series races throughout the 2006 season.

NASCAR is also emerging as a pioneer by using podcasts to put race fans "inside the helmet."
They're using really cool names too...real man radio, the grid, podclag, dixie thunder and half past beer 30 are my favorites.

Geez, kinda makes me wonder if Jimmie Johnson had any particular tune whistling through his head when he won the Daytona 500? Maybe not, but Daytona 500 fans enjoyed a pre-race performance from Jon Bon Jovi.

Search iTunes for NASCAR and you'll find compilation albums like "Sounds of NASCAR," "Thunder, the NASCAR Theme," and "Hotter than Asphalt."

A week ago in Nashville, the Nextel Sprint Sound and Speed event, A Celebration of Music and Motorsports, united country music's top performers with NASCAR's top drivers for a two-day festival.

Fans were treated to displays of the 2006 NASCAR Nextel Cup Series and Grand-Am cars, historic artifacts from racing and country music legends, an auction of music and racing memorabilia, interviews with both current and legendary stars of
NASCAR and country music, autograph sessions with artists and drivers, interactive fan attractions and a finale concert featuring Montgomery Gentry, LeAnn Rimes and Keith Anderson.

Other artists included Trisha Yearwood, George Jones, Julie Roberts, Darryl Worley, Diamond Rio, Jo Dee Messina, Ricky Skaggs, Lila McCann, Michael McDonald, and Lee Greenwood.

Drivers included Dale Earnhardt, Jr., Richard and Kyle Petty, Darrell and Michael Waltrip, Carl Edwards, Ernie Irvan, Ryan Newman, Greg Biffle and 2005 Grand American champs Wayne Taylor and Max Angelelli.

Proceeds from the inaugural event will benefit the Victory Junction Gang Camp for children with life-threatening illnesses and the Country Music Hall of Fame and Museum charities.



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